Bologna –
Virtus Segafredo Bologna’s growth on digital has been disruptive in the past year, considering the period from January 2023 to January 2024: 227 thousand total followers on all of the bianconero club’s main social platforms and more than 4 million engagement. The challenge in the international arena is against giants such as Real Madrid, Barcelona, Fener, and other clubs that fall under the umbrella of a multi-sport and therefore can count on a much larger audience. The data that stands out most to the eyes for Virtus Segafredo Bologna’s social media is certainly that related to engagement: Virtus is stably among the top 10 Euroleague clubs in terms of overall engagement (+49% compared to last year) and engagement related to a single post (61.7% compared to last year).
Below is an overview provided by Euroleague.
