Bologna, 20 agosto –
Infront and Virtus Segafredo Bologna are pleased to announce that they have concluded a strategic partnership for the dissemination of the Bologna club’s brand both nationally and internationally. The agreement includes an assignment to Infront as the exclusive agency of Segafredo Virtus Bologna for the management of commercial and marketing rights for the 2024/2025, 2025/2026 and 2026/2027 seasons with the possibility of renewal for the following 3 seasons. Together with the international properties and the prestigious assignment with Lega Basket Serie A, being able to support the growth plan of Segafredo Virtus Bologna, a Club so important and renowned in the Italian and international scene, is for Infront a source of pride and an even greater drive to be always at the forefront of the sports business sector. This fundamental partnership may pave the way for further collaborations with other LBA Clubs, a virtuous model that has distinguished Infront for many years in the world of soccer.
