Bologna, 24 agosto –
At Casa Virtus Aflasigma press room, Virtus Segafredo Bologna CEO Luca Baraldi introduced the 2023/2024 Season Ticket Campaign “FIERI DI ESSERE BOLOGNA” that will be launched on Monday, August 28 at 10 a.m.
“Today the new season really begins, with the team gathering this afternoon.
Since there are no TV rights in basketball, season ticket holders are crucial for us. That is why this year’s season ticket campaign has been geared to facilitate the old subscribers who have always believed in us, hoping to attract new ones and create a continuous virtuous circle. We will start with 5 games at the Paladozza but compared to last year we have one month less, so we can then accommodate more people at the Segafredo Arena. We expect to see the Paladozza full of enthusiasm also because the first Euroleague games at the Paladozza will be crucial to score points against teams with whom we will play the season. We decided to lock in the price for subscribers, so the new prices were adjusted based on fan feedback as well. We analyzed the market, the major sports clubs raised the price of season tickets to cover the expensive energy, in soccer for example. We also changed the method of ticketing, changing the ticket price to compare it to the show offered. We focused on families, opening up price concessions to the household members of former season ticket holders as well. We also introduced a championship-only season ticket, after listening to the needs of our fans: many people who have Euroleague-only season tickets are not permanent residents of Bologna, and so the championship season ticket mirrors the Euroleague one. We also introduced the “Virtus Tribe,” creating a special space in the Arena for families. We also raised the age of the price concession to under-21s.
Last year there was also a financing boom thanks to the partnership with Avvera, and this year we want to invite fans to take advantage of these facilities, as Virtus will cover 5% to give fans zero interest. I would also like to thank Euroleague, pointing out that our Arena is always full from 70% up and with prices congruent with the excellent development plans that Euroleague is implementing. The budget then will go up according to revenues, we are a company that must live by its own light, this is my job and you cannot live off the generosity of one shareholder. The season ticket campaign therefore follows this groove, also considering that we are not yet Euroleague members and have not made inordinate investments like others. So this year it is the fans, not the players, who are the focus of our season ticket campaign.”
