Bologna, July 21 –
adidas Basketball takes an ambitious next step for a new generation
of hoopers with the release of Crazy Energy, a versatile basketball shoe built with adidas’ signature Lightstrike, delivering comfort and traction required for the modern game.
Crazy Energy was designed to keep up with every cut, drive and first step, fusing lightweight design with elite traction and comfort and allowing athletes to play fearlessly on the court. The shoe has an unrelenting focus on maximizing energy return, keeping hoopers at their best for longer with cutting edge technology including:
– Full-length Lightstrike – Firm and responsive Lightstrike EVA rims the foot for peak versatility and cushioning.
– Boost Insole – adidas' cushioning technology delivers supreme step-in comfort.
– Herringbone Traction – A multi-directional rubber herringbone outsole brings optimal grip on every surface, every direction, every play.
Crazy Energy will be worn on-court by members of the Adidas family who embody the bold style of play that is defining the future of hoop throughout their 2026 seasons. Some of these athletes will also feature in a series of films promoting the new silhouette. Crazy Energy will be available for purchase in the Color Shift and Ice White colorways on adidas.co.uk and at select adidas retail locations worldwide.
