Bologna, 07 Jenuary –
The tenth signature basketball shoe in the Harden franchise celebrates a major milestone of the NBA All-Star’s storied partnership with adidas and his evolution as a cultural icon on and off the court.
adidas Basketball and NBA superstar James Harden proudly unveil the Harden Vol 10 menbasketball shoes, marking a major milestone in one of the most influential signature franchises in basketball.
Celebrating a decade of design evolution, the Harden Vol 10 represents the next chapter in Harden’s legacy blending his creativity, signature moves, and transcendent style for players who move through the world of UNO.
“From the very beginning of this process with adidas, I wanted to create a shoe that connects where I came from with where I’m going.
The 10 is way more special as it’s a reflection on everything we’ve built and represents the legacy I want to leave behind. But I have so much
more to give on the court and to my community – I feel in some ways that I’m just getting started.” – James Harden
Building on the foundation of the Harden Vol 9, the tenth iteration showcases Harden’s enduring influence on sport and culture. Harden personally reviewed each design detail, from material textures to colorways, ensuring every aspect reflects his identity and journey.
Engineered for effortless versatility, the Harden Vol 10 delivers a seamless blend of performance and lifestyle, featuring:
● LIGHTBOOST: Full-length LIGHTBOOST for lighter and greater energy return.
● Radial Multidirectional Traction: Retains the recognizable Harden design patterns.
refined for optimized grip, improved traction and enhanced on-court control.
● Conforming Cuff: Provides a dynamic fit and freedom of movement.
● Molded Upper: Ensures secure lockdown and comfort through every play.
Harden Vol 10 will launch with the “Imma Be a Star” colorway, a tribute to James’ journey from ambitious young hooper to global icon.
One insole features a handwritten note he penned to his mother as a child; the other, a message from his son, together symbolizing ambition, legacy and generational drive that defines Harden’s story.
Other subtle “Easter eggs” reference James’ motto “Under No One”, as playful nods to his off-court personality and competitive spirit. Harden Vol 10 “Imma Be a Star” retails for €140 and will be available starting December 15 on adidas.com and at select adidas retail locations worldwide.
