Bologna –
A special t-shirt for Emilia Romagna, made by Macron for Virtus Segafredo Bologna in collaboration with the Emilia Romagna Region, will be worn by the players of the Black Vs on Sunday, May 28, during the warm-up before the match valid for the playoff semifinals against Bertram Derthona Tortona.
An initiative that wants to contribute in fundraising to help and support the thousands of people and an area hard hit by the flood damage of the past few days. A gesture and an action that intensely involve the company and Virtus Segafredo Bologna who want to help concretely and show love for their land.
Luca Baraldi, CEO of Virtus Segafredo Bologna: “An initiative that our President Dr. Massimo Zanetti, together with all of us, strongly desired as a sign of extreme closeness to the people of our Region. The creation of this jersey allows us to give concrete form to the help that the club and our fans can offer to this great solidarity initiative. I would like to thank the President of the Emilia Romagna Region Stefano Bonaccini for his enthusiastic welcome to our initiative and the CEO of Macron S.p.A. Gianluca Pavanello who immediately responded decisively to this collaboration for a truly important purpose.”
“Every concrete action is essential at this time to give support to a population and a wounded land. A land that is our own. – said Gianluca Pavanello, CEO of Macron – We feel particularly involved and are happy to be at the side of Virtus Segafredo Bologna and Regione Emilia-Romagna in this initiative that I am sure will have the total support of the people of Bologna and Virtus fans.”
“My heartfelt thanks to Virtus and Macron for Sunday’s initiative,” says Region President Stefano Bonaccini. “The world of sports, from clubs to fans, is among those most mobilized for the people affected by the flood, demonstrating once again how solidarity is among the founding values of every discipline and sporting practice, competitive or not, professional or amateur. Just as the fundraiser we have started as a Region, ‘A Help for Emilia-Romagna,’ is registering a very wide adhesion, with donations, small and large, from big Groups and realities but, above all, from so many citizens. I again thank Virtus and Macron; together, with everyone’s commitment, we will rise again.”
The t-shirt will be on sale from Sunday itself inside the Store present at Virtus Segafredo Arena and all proceeds will be donated to charity to support actions for people affected by the flood.
The T-shirt is black with a drawing of a basketball court in the center. On the high outer vertex appears in white the words V NERE IN CAMPO PER followed inside the court by the words EMILIA ROMAGNA, the Virtus logo and in red the drawing of the region’s map. Printed on the low outer vertex is the hashtag #AMOREINFINITO X ER. On the chest, in white, the Macron Hero, the coat of arms of Virtus Segafredo Bologna under which the logo of the Emilia Romagna Region is inserted.
A T-shirt with a special message and purpose to which Virtussini fans and others will respond with their usual love for their colors and, in this case, for their Region.
