Bologna, 13 novembre –
It is a completely renovated Mall that has opened its doors at the Segafredo Arena and will once again this year host Virtus Segafredo Bologna sponsors and fans at all home games.
The management of the “Food & Beverage” of the new Segafredo Arena Mall this year has been entirely entrusted to “Vecchia Malga Negozi,” a commercial activity of the Chiari Family characterized by a varied offer of food and wine products, the freshest and highest quality, carefully selected. Among the wide selection are bread sandwiches from the artisan bakery of Zocca with mortadella and crudo di Parma, tortellini with cream cheese “His Majesty the Black,” and sweet treats for every palate to be paired with Heineken beer or Birrina, artisan beer from Bologna, and the quality of Segafredo coffee. A partnership that binds even more the Virtus Segafredo Bologna brand with the territory, enhanced by such excellence as that of “Vecchia Malga Negozi.”
“The partnership with Vecchia Malga Negozi, which represents an excellence in its field, highlights even more Virtus Segafredo’s attention to its fans and all the fans who access the Segafredo Arena to attend our home games. In addition, Vecchia Malga Negozi’s attention to the territory of our region is a characteristic that our club fully espouses.”
“I am very honored to have been chosen to be a part of the Virtus Segafredo project,” commented Vecchia Malga Negozi CEO Stefano Chiari, “and to be able to contribute by representing the values of territory and tradition, which have always been in the DNA of Vecchia Malga Negozi.”
