Bologna, November 10 –
After the important results achieved last season, Virtus Segafredo Bologna and ChainOn, the digital marketplace of sponsorships, have renewed their partnership for the 2023/24 season. Starting today, the new partnership formats of the “Vu Nere” dedicated to Microenterprises, SMEs and Professional Studies are on sale on www.chainon.it/virtus. Many opportunities to allow companies to experience the Championship and Euroleague matches as protagonists, within an emotional and passion-filled context such as the Segafredo Arena.
A great opportunity for the 370,193 Microenterprises and SMEs based in Emilia Romagna, which employ 338,369 people and can, with lower investments than any other form of advertising, leverage the most important fan community in Emilia Romagna, which counts 1,046,000 fans (+81% compared to 2018 – 324,000 in the regional territory). A valuable target that involves people with high education, medium and high incomes, who are entrepreneurs, freelancers and managers in life.
The proposed formats are innovative, in step with the times and the characteristics of the audience, and focus on what companies are increasingly looking for from sponsorship: the excitement of the arena with the choruses of the 10 thousand spectators, the great international challenges, the pathos of the last-second shot, the joy of victory, the empathy that unites the guests of the companies. Investors will have the opportunity to experience the matches in the VIP area just a stone’s throw from the HCL champions, have tickets for their clients and employees, access to the hospitality area with a dedicated as well as customizable area with sponsor branding, but also secure the opportunity to experience the behind-the-scenes preparation for the matches with a walk-about before the matches.
All this without any commission for the buyer and with the possibility of fully deducting the expense in the operating budget. Delving into opportunities, negotiating and concluding contracts is as simple as a few clicks after a simple registration at www.chainon.it/virtus.
Luca Baraldi – CEO Virtus Segafredo Bologna
“We are excited to confirm the extension of the agreement with ChainOn, demonstrating our ongoing commitment to the adoption of innovative solutions for the management and marketing of the sponsorships offered. The extension of this partnership, based on the positive results achieved over a year of collaboration, underscores the strength and great growth potential of both ChainOn and the digital and decentralized sponsorship market. The renewal of this agreement underscores our mutual trust and success in achieving shared goals.”
Giovanni Palazzi – Founder and CEO ChainOn
“We are particularly happy with the renewal of the agreement with Virtus Segafredo Bologna, one of the first top sports players to believe in the innovation in sponsorship management and sales offered by ChainOn. The continuation of the agreement, based on the results obtained in one year of collaboration, certifies the quality and growth potential of ChainOn and of a digitized and disintermediated sponsorship market, which allows partnerships to be faster, safer, transparent, and without national borders.”
