Bologna, September 09 –<\/p>\n
<\/p>\n
adidas and Virtus Bologna present the new home and away jerseys for the 2026\u20132027 EuroLeague season. Much more than just technical apparel, the new uniforms are a declaration of love for Bologna, portraying the city not merely as a backdrop, but as a living, integral part of the club\u2019s identity.<\/p>\n
Developed using the most advanced adidas technologies to ensure peak performance, the new kits are at the heart of a narrative campaign that explores the strong connection between sports, places, and urban culture. The players Davide Casarin, Daniel Hackett, Kessler Edwards, and Wendell Moore Jr. bring this story to life. The photos, taken from the picturesque Torretta Prendiparte in Bologna, offer a privileged vantage point: a bird\u2019s-eye view that immerses the viewer in the city, embracing its rooftops, colors, and spirit. In this narrative, the world of sports becomes an authentic expression of local culture.<\/p>\n
Visually uniting the two adidas x Virtus kits is a refined pinstripe pattern, which reinterprets the black-and-white tradition with elegance and a contemporary flair, accompanied by exquisite gold-colored details that celebrate the approaching historic milestone of the Club\u2019s Centennial.<\/p>\n
The 2026\/27 EuroLeague Home Jersey (to be unveiled on September 16) carries on the legacy of the black jerseys of recent years, updating it with a minimalist and elegant design dominated by the round main logo on the chest. The 2026\/27 EuroLeague jersey, in its bright white design, pays homage to Virtus\u2019s deepest roots: on the chest, in fact, the historic and unmistakable \u201cV Nera\u201d makes its grand return.<\/p>\n
The true design gem, shared by both uniforms, is revealed on the back, however: the jersey numbers are embellished with an exclusive pattern inspired by the famous Salaborsa floor. It\u2019s a tribute to this iconic Bologna landmark, which served as Virtus\u2019s historic home during the 1940s and 1950s and was the setting for the team\u2019s four league title victories. This stylistic choice unites the club\u2019s past, present, and future.<\/p>\n
The new uniforms are ready to hit the court for the first preseason games: the EuroLeague uniform will make its official debut on September 9 in Parma, during the game against Tortona. The black home jersey, on the other hand, will be worn for the first time during the friendly match scheduled for September 16 against Maxima Roma, in front of the home crowd at the PalaDozza in Bologna.<\/p>\n
The new 2026\/27 home and away jerseys will be available starting September 16 exclusively at Virtus Bologna’s physical and online stores.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bologna, September 09 – adidas and Virtus Bologna present the new home and away jerseys for the 2026\u20132027 EuroLeague season. Much more than just technical apparel, the new uniforms are a declaration of love for Bologna, portraying the city not merely as a backdrop, but as a living, integral part of the club\u2019s identity. […]<\/p>\n","protected":false},"author":17,"featured_media":78750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[307,268,256,248],"tags":[308,269,265],"class_list":["post-78752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-euroleague-en","category-primo-piano-en","category-a-league","category-news","tag-euroleague-en","tag-app-en","tag-evidence"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t