{"id":75789,"date":"2026-01-07T15:39:53","date_gmt":"2026-01-07T14:39:53","guid":{"rendered":"https:\/\/www.virtus.it\/news\/adidas-basketball-and-james-harden-unveil-the-harden-vol-10\/"},"modified":"2026-01-07T15:39:53","modified_gmt":"2026-01-07T14:39:53","slug":"adidas-basketball-and-james-harden-unveil-the-harden-vol-10","status":"publish","type":"post","link":"https:\/\/www.virtus.it\/en\/news\/adidas-basketball-and-james-harden-unveil-the-harden-vol-10\/","title":{"rendered":"ADIDAS BASKETBALL AND JAMES HARDEN UNVEIL THE HARDEN VOL 10"},"content":{"rendered":"<p>Bologna, 07 Jenuary &#8211;<\/p>\n<p>&nbsp;<\/p>\n<p>The tenth signature basketball shoe in the Harden franchise celebrates a major milestone of the\u00a0NBA All-Star\u2019s storied partnership with adidas and his evolution as a cultural icon on and off the\u00a0court.<\/p>\n<p>adidas Basketball and NBA superstar James Harden proudly unveil the Harden Vol 10 menbasketball shoes, marking\u00a0a major milestone in one of the most influential signature franchises in basketball.<\/p>\n<p>Celebrating a decade of design evolution, the Harden Vol 10 represents the next chapter in\u00a0Harden\u2019s legacy blending his creativity, signature moves, and transcendent style for players\u00a0who move through the world of UNO.<\/p>\n<p>\u201cFrom the very beginning of this process with adidas, I wanted to create a shoe that connects\u00a0where I came from with where I\u2019m going.<\/p>\n<p>The 10 is way more special as it\u2019s a reflection on\u00a0everything we\u2019ve built and represents the legacy I want to leave behind. But I have so much<br \/>\nmore to give on the court and to my community &#8211; I feel in some ways that I\u2019m just getting\u00a0started.\u201d \u2013 James Harden<\/p>\n<p>Building on the foundation of the Harden Vol 9, the tenth iteration showcases Harden\u2019s enduring\u00a0influence on sport and culture. Harden personally reviewed each design detail, from material\u00a0textures to colorways, ensuring every aspect reflects his identity and journey.<\/p>\n<p>Engineered for effortless versatility, the Harden Vol 10 delivers a seamless blend of\u00a0performance and lifestyle, featuring:<br \/>\n\u25cf LIGHTBOOST: Full-length LIGHTBOOST for lighter and greater energy return.<br \/>\n\u25cf Radial Multidirectional Traction: Retains the recognizable Harden design patterns.<br \/>\nrefined for optimized grip, improved traction and enhanced on-court control.<br \/>\n\u25cf Conforming Cuff: Provides a dynamic fit and freedom of movement.<br \/>\n\u25cf Molded Upper: Ensures secure lockdown and comfort through every play.<\/p>\n<p>Harden Vol 10 will launch with the \u201cImma Be a Star\u201d colorway, a tribute to James\u2019 journey from\u00a0ambitious young hooper to global icon.<\/p>\n<p>One insole features a handwritten note he penned to his\u00a0mother as a child; the other, a message from his son, together symbolizing ambition, legacy and\u00a0generational drive that defines Harden\u2019s story.<\/p>\n<p>Other subtle \u201cEaster eggs\u201d reference James\u2019\u00a0motto \u201cUnder No One\u201d, as playful nods to his off-court personality and competitive spirit.\u00a0Harden Vol 10 \u201cImma Be a Star\u201d retails for \u20ac140 and will be available starting December 15 on\u00a0adidas.com and at select adidas retail locations worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bologna, 07 Jenuary &#8211; &nbsp; The tenth signature basketball shoe in the Harden franchise celebrates a major milestone of the\u00a0NBA All-Star\u2019s storied partnership with adidas and his evolution as a cultural icon on and off the\u00a0court. adidas Basketball and NBA superstar James Harden proudly unveil the Harden Vol 10 menbasketball shoes, marking\u00a0a major milestone in [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":75787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[348,307,268,256,248],"tags":[308,269,265],"class_list":["post-75789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsor-en","category-euroleague-en","category-primo-piano-en","category-a-league","category-news","tag-euroleague-en","tag-app-en","tag-evidence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/posts\/75789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/comments?post=75789"}],"version-history":[{"count":0,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/posts\/75789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/media\/75787"}],"wp:attachment":[{"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/media?parent=75789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/categories?post=75789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virtus.it\/en\/wp-json\/wp\/v2\/tags?post=75789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}